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All content was generated by the team of Nichole Faux, Cody Schneider and Harris Siegel.
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The weekly page was targeted at the elusive 25- to 34-year-old demographic.
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In its debut year, NightOut won New Jersey Press Association's “Innovation” award.
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The concept of the page was to interact, have fun, and get new faces into the paper.
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Unilke traditional stories, content was packaged in an easily-accessible graphic format.
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Participants waited in line to be photographed for this story showcasing their tattoos.
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Topics ranged from “Who's your Doppelgänger?” to “How far would you go on a first date?”
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